discussion document


with shawn rhodes/bulletproof selling

Thanks so much for taking the time to chat with me about the possibility of me speaking at your upcoming October 2024 and May 2025 IWLA events! I’m ready to help POWER UP your member’s businesses!

I’ve included the session description for Bulletproof Selling, which I think will fit perfectly with your audience as a sales workshop in October and a keynote in May.  Feel free to share the below with your leadership team so they understand the business-focused perspective I bring, making this a truly unique way to leverage military experience with businesspeople and their concerns.

You’ll also find an overview of the kinds of experiences we’ve created for more than 30,000 audience members in multiple countries. 

Let me know if I can fill in any details of what we can do to serve your attendees in Arizona!

-Shawn Rhodes
Chief Sales Sergeant, Battlefield Selling

bulletproof selling 'speaker reel'

keynote session

bulletproof selling
-The Surprising Secret To Sales Superiority- session description

In the high-stakes arena of business, everyone is selling; whether it’s ideas, influence, products, or services. On this battlefield, we face constant threats, objections, and fierce competition that can impact our lives both personally and professionally.

Shawn Rhodes studied top-performing teams on battlefields and discovered their ‘Bulletproof’ strategies. In this session, Shawn bridges the gap between combat and business, showing you how to be ‘Bulletproof’ in your approach while delivering exceptional service.

With riveting stories from the front lines and trenches of business, Shawn reveals the key to selling products, services, and ideas by serving better. Leaders will gain insights into building and leading high-performing teams, while also learning to overcome common excuses hindering success.

More importantly, audiences walk away ready to rewrite the rules, defy the odds, and unleash their full potential on the battlefield of business.

“The Most Responsive Speaker I’ve Ever Worked With”
– Kerry Boderman, Education Director For The Advertising Specialty Institute

what they're saying

creating a transformative experience
before-during-after the event

  • We don’t just deliver a presentation, but provide your attendees with an inspirational experience that changes the way they think about the topic.
  • We help fill hotel room blocks for your upcoming conference early.
  • We provide a flat travel cost, eliminating budgeting and post-event surprises.
  • We’ll diversify your audience by attracting middle-management and front-line employees, making your conference more inclusive and impactful.

  • We’ll respond to your inquiries within two hours and provide all necessary information well in advance of the event (headshots, detailed session descriptions, even pre-written press releases)

  • We offer a range of fee options and guarantee the price won’t change during your planning process.

  • Shawn has a current biography, so what you read is what (and who) you get.

  • Shawn will immerse himself in your industry, interviewing members, and even visiting their job sites to ensure he understands your audience.
  • We’ll conduct an AV check in advance to avoid tech issues in front of your audience.

  • We’ll give your attendees access to free training that helps them immediately apply what they’ve learned.

  • We’ll provide a replacement speaker at no extra charge and pay for their travel to your event if an absolutely unavoidable issue should occur.

our multi-event fee - $25,000
(includes everything below)

-Round-trip airfare and ground transportation to/from your events from shawn's headquarters in tampa, florida

-A member of your audience interviewed live on Shawn's syndicated sales show Bulletproof Selling (streamed on LinkedIn, YouTube and Itunes)

-Interviews with up to six audience members to customize the breakout and another six interivews to customiz the keynote presentation

-A custom sales system assessment specifically for your sales workshop, conducted prior to the sales event

-Copies of Bulletproof Selling available in hardback (shipped to event site) or eBook format (links provided for download)

-Pre-event video for use across email/social media channels to inform members of meeting location amenities and introduce keynote speaker to drive registration (this closed registration for one of our clients within two hours) See an example of the video here:

-10 Complete bulletproof selling university Sales courses to use as 2025 convention registration drivers (A $1000 value)

-Pre-event briefing with conference planners via phone and on-site

-Keynote customized with feedback from attendees, including between 50-60 customized references

-1/2 Hour live Q&A session with audience

-Panel-style interview session with members

-Deep dive breakout sales session (up to 1 1/2 hours)

-Attend dinners/social events with key stakeholders

-Book signing session

-Host facilitated debrief for conference planners to aid implementation

-Customized Video follow-up course using each attendee's specific challenges

-Follow-up webinar (recorded for client use) to ensure implementation 30 days after the event

about Bulletproof selling online university

see a preview of the quality of the course and content here:

for more information on each of the 43 lessons covered:

next steps

I have the October 2024 and May 2025 dates held on my calendar and am thrilled by the opportunity to present for the group! I’d be happy to jump on another call with the team to brainstorm ideas if they’re interested!

We’ll be back in touch on May 6 2024 to see if we should continue holding those dates.

Let’s make selling Bulletproof!

shawn rhodes


Shawn Rhodes is the ‘Chief Sales Sergeant’ of Bulletproof Selling, an international keynote speaker, author of four books and a nationally-syndicated business columnist. Before dedicating his career to making salespeople Bulletproof, he was a Marine Corps war correspondent, tasked with accompanying troops into combat to witness how they became ‘Bulletproof’ on the battlefield. His work and insights have appeared in TIME magazine, The Wall Street Journal, CNN, NBC, Forbes, INC and hundreds of other media outlets.
 Recognized as one of the industry’s top sales experts, Shawn is known as the ‘O.G. of sales systems.’ Wherever he speaks, he puts his experience studying more than 30,000 sales calls across hundreds of industries to work for his audiences, so salespeople and business leaders can remove hope from how they sell – and how they serve.
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