discussion document

Turfgrass Producers International

with shawn rhodes/bulletproof selling

Casey-
Great to reconnect with you and thanks so much for taking the time to chat with me about the possibility of bringing me back to speak at your upcoming 2025 conference in Texas!

I’ve included the session description for Bulletproof Selling, which I think will fit perfectly with your audience. 

You’ll also find an overview of the kinds of experiences we’ve created for more than 30,000 audience members in multiple countries. 

Looking forward to hearing back from you/your selection team!

-Shawn Rhodes
Chief Sales Sergeant, Battlefield Selling

bulletproof selling 'speaker reel'

keynote session

bulletproof selling
-The Surprising Secret To Sales Superiority- session description

In the high-stakes arena of business, everyone is selling; whether it’s ideas, influence, products, or services. On this battlefield, we face constant threats, objections, and fierce competition that can impact our lives both personally and professionally.

Shawn Rhodes studied top-performing teams on battlefields and discovered their ‘Bulletproof’ strategies. In this session, Shawn bridges the gap between combat and business, showing you how to be ‘Bulletproof’ in your approach while delivering exceptional service.

With riveting stories from the front lines and trenches of business, Shawn reveals the key to selling products, services, and ideas by serving better. Leaders will gain insights into building and leading high-performing teams, while also learning to overcome common excuses hindering success.

More importantly, audiences walk away ready to rewrite the rules, defy the odds, and unleash their full potential on the battlefield of business.

“The Most Responsive Speaker I’ve Ever Worked With”
– Kerry Boderman, Education Director For The Advertising Specialty Institute

what they're saying

creating a transformative experience
before-during-after the event

  • We don’t just deliver a presentation, but provide your attendees with an inspirational experience that changes the way they think about the topic.
  • We help fill hotel room blocks for your upcoming conference early.
  • We’ll diversify your audience by attracting middle-management and front-line employees, making your conference more inclusive and impactful.

  • We’ll respond to your inquiries within two hours and provide all necessary information well in advance of the event (headshots, detailed session descriptions, even pre-written press releases)

  • We offer a range of fee options and guarantee the price won’t change during your planning process.

  • Shawn has a current biography, so what you read is what (and who) you get.

  • Shawn will immerse himself in your industry, interviewing members, and even visiting their job sites to ensure he understands your audience.
  • We’ll conduct an AV check in advance to avoid tech issues in front of your audience.


  • We’ll give your attendees access to free training that helps them immediately apply what they’ve learned.


  • We’ll provide a replacement speaker at no extra charge and pay for their travel to your event if an absolutely unavoidable issue should occur.

keynote + preconference session fee - $12,000
(includes everything below )

-A half-day leadership workshop prior to the keynote to help leaders establish better sales processes and address the most common reason for lost business

-includes travel to/from tampa, fl to your event

-A member of your audience interviewed live on Shawn's syndicated sales show Bulletproof Selling (streamed on LinkedIn, YouTube and Itunes)

-Interviews with up to six audience members to customize keynote presentation

-A custom sales system assessment specifically for your members, conducted prior to the event

-Pre-event video for use across email/social media channels to inform members of meeting location amenities and introduce keynote speaker to drive registration (this closed registration for one of our clients within two hours). Here's an example:

-10 Complete Video Sales courses to use as registration drivers (A $1000 value)

-Pre-event briefing with conference planners via phone and on-site

-Keynote customized with feedback from attendees, including between 50-60 customized references

-1/2 Hour live Q&A session with audience

-Panel-style interview session with members/association executives

-Deep dive breakout session (up to 1 1/2 hours)

-Attend dinners/social events with key stakeholders

-Host facilitated debrief for conference planners to aid implementation

-Customized Video follow-up course using each attendee's specific challenges

'just the keynote' fee - $10,000
(includes everything below)

-A member of your audience interviewed live on Shawn's syndicated sales show Bulletproof Selling (streamed on LinkedIn, YouTube and Itunes)

-travel from/to tampa, fl invoiced after the event

-Interviews with up to six audience members to customize keynote presentation

-A custom sales system assessment specifically for your members, conducted prior to the event

-Pre-event video for use across email/social media channels to inform members of meeting location amenities and introduce keynote speaker to drive registration (this closed registration for one of our clients within two hours). Here's an example:

-10 Complete Video Sales courses to use as registration drivers (A $1000 value)

-Pre-event briefing with conference planners via phone and on-site

-Keynote customized with feedback from attendees, including between 50-60 customized references

-1/2 Hour live Q&A session with audience

-Panel-style interview session with members/association executives

-Deep dive breakout session (up to 1 1/2 hours)

-Attend dinners/social events with key stakeholders

-Host facilitated debrief for conference planners to aid implementation

-Customized Video follow-up course using each attendee's specific challenges

next steps

I have the February 2025 dates held on the calendar and am thrilled by the opportunity to present for the group! I’d be happy to jump on another call with the team to brainstorm ideas if they’re interested!

As we discussed, I’ll be back in touch at the beginning of April to see if we should continue holding those dates.

Let’s make selling – and business – Bulletproof!

shawn rhodes

-bio-

Shawn Rhodes is the ‘Chief Sales Sergeant’ of Battlefield Selling, an international keynote speaker, author of four books and a nationally-syndicated business columnist. Before dedicating his career to making salespeople Bulletproof, he was a Marine Corps war correspondent, tasked with accompanying troops into combat to witness how they became ‘Bulletproof’ on the battlefield. His work and insights have appeared in TIME magazine, The Wall Street Journal, CNN, NBC, Forbes, INC and hundreds of other media outlets.
 Recognized as one of the industry’s top sales experts, Shawn is known as the ‘O.G. of sales systems.’ Wherever he speaks, he puts his experience studying more than 30,000 sales calls across hundreds of industries to work for his audiences, so salespeople and business leaders can remove hope from how they sell – and how they serve.
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